They're your favourite person, so feed them like it 🐶
What you choose to feed your dog is vital to their health and wellbeing. Our products use nutrient-rich insect protein and are boosted with naturally sourced superfoods and vitamins to address your dog’s wellness goals and nutritional gaps.
Richer than meat in protein, zinc and iron
Equal calcium content to cow’s milk
Hypoallergenic, sustainable and humane
Ingredients that make a difference
We founded newfood with the belief that better pet health begins with better ingredients.
Human-grade superfoods and vitamins
Developed by our in-house animal nutrition expert, all of our tasty formulas are packed with natural superfoods and vitamins that work behind the scenes to target common health issues for your dog.
No antibiotics or hormones
Most traditional livestock are fed drugs to promote unnatural growth, resulting in low-quality, bacteria-laden meat byproducts. Insect production is cleaner and kinder, with nothing added or removed.
Complete protein source
Our insect formula offers a complete protein source, containing all the essential amino acids your dog needs. With a high digestibility rate, hypoallergenic ingredients and a yummy nutty taste, it's wag approved.
Low carbon pawprint
Compared to livestock farming our insects require very few resources to grow, significantly reducing greenhouse gas emissions. This makes them one of the most sustainable sources of protein in the world today.
We make it easy
We care so much about what we put in our own bodies, why should it be any different for our dogs? By using only the highest quality nutrients in their purest form, we’re committed to making choices that pawsitively impact your pet and the planet.
Premium healthy ingredients
Developed by animal nutrition expert
Delivered straight to your door
Zero waste money back guarantee
Dog Wellness Treats launching soon
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We're building a community of urban dog owners.
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